Our custodian is Pershing LLC, located in Jersey City, New Jersey. Pershing was founded in 1939 and is the industry's largest provider of clearing and settlement solutions. Pershing is a division of The Bank of New York Mellon. Pershing provides trading, clearing, settlement and nominee services to approximately 1,500 financial organizations around the globe, 24 hours a day.

How You Benefit

Because we utilize the services offered by Pershing, you can count on:

  • Significant Resources. Pershing and its affiliates employ thousands of dedicated associates located in 23 locations worldwide.
  • Quality Service.  With Pershing’s sophisticated technology in place, Baron Silver Stevens Financial Advisors can minimize the time spent on administration and processing, and focus on your investment goals.
  • Financial Solutions and Services.  Pershing’s full array of innovative financial solutions and services gives Baron Silver Stevens Financial Advisors the tools it needs to help you meet your specific investment objectives.
  • Data Integrity and Privacy. Pershing maintains comprehensive security methods and well-developed contingency plans to safeguard your account information.


Our broker dealer (BD) is Royal Alliance Associates, Inc. Royal Alliance is an independent broker dealer and an unaffiliated third party. While giving us access to the securities markets, Royal Alliance provides compliance and supervisory oversight of Baron Silver Stevens Financial Advisors LLC for our clients.

Royal Alliance Associates provides Baron Silver Stevens with legal, compliance and supervisory oversight. Representatives of Baron Silver Stevens must demonstrate that the firm has followed industry standards in terms of investment recommendations and their suitability for clients. We have an on-site audit conducted by Royal Alliance once per year. At this audit, our books and records are reviewed over several days to ensure that we are complying with all industry rules and regulations as well as adhering to Royal Alliance’s strict procedural requirements.